About the shop:

I started importing back in 2020 by importing a few types of lures and terminal tackle I wanted for myself and my friends but the bug got bigger and so did the circle of friends.

The shop first launched in 2022 on another platform as "Japan Jonny Lerfer" where I built a good customer base with huge support from the online LRF communities such as "The Big Lerf".

This new store is an exciting new platform move after listening to the valued feedback of customers.

I now pride myself on keeping an eye on the market to bring you new and exciting lure fishing products from the Japanese Domestic Market.

Introducing Jonny Lerfer

  • Bespoke Kits

    Bespoke tailored kits/collections can be put together to a required budget, so please drop me a message if this is something you are interested in.

  • Specific Requests

    Looking for somethign special? Let me know and I can usually find what you are after (even some stuff which is no longer made)

  • Bass / HRF

    We stock some other lures so give us a shout if theres something bigger you are after.